How to use a buyer’s color preferences for a better e-commerce experience buying apparel

Do you know there are dozens of ways to showcase clothing colors in an online store? You can learn right away what your competitors do to satisfy byuers' color preferences. In our latest review, we discuss 10 techniques used for apparel color presentation.

Bublcam in action

360° true panoramic view: A new opportunity for e-commerce and fashion?

Coming this spring, two competing panoramic cameras are going to be released to consumers. Both are shaped like spheres and easily fit into the palm of your hand. They're equipped with multiple lenses and take full spherical panoramas. Wide-angle cameras and industrial 360-degree cameras have already been on the market for a while, so what…